Small Business Marketing (Paperback, 2nd edition)

"Small Business Marketing Management" uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business performance. This brand new text also considers the impact os e-commerce and the internet on the development of small businesses and the increasingly important role of the entrepreneur in the new economy.
"Small Business Marketing Management" is essential reading for undergraduate and postgraduate students studying small business marketing and will be an invaluable resource for anyone interested in this dynamic sector of the economy.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -http: //www.palgrave.com/business/chaston2/index.asp

General

Imprint:	Red Globe Press
Country of origin:	United Kingdom
Release date:	September 2013
First published:	2014
Authors:	Ian Chaston
Dimensions:	234 x 156 x 17mm (L x W x T)
Format:	Paperback
Pages:	312
Edition:	2nd edition
ISBN-13:	978-1-137-32600-3
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-137-32600-X
Barcode:	9781137326003

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