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Books > Arts & Architecture > Performing arts > Films, cinema > Film theory & criticism
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Audiences - Defining and Researching Screen Entertainment Reception (Paperback)
Loot Price: R1,896
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Audiences - Defining and Researching Screen Entertainment Reception (Paperback)
Series: The Key Debates: Mutations and Appropriations in European Film Studies
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This timely volume engages with one of the most important shifts in
recent film studies: the turn away from text-based analysis towards
the viewer. Historically, this marks a return to early interest in
the effect of film on the audience by psychoanalysts and
psychologists, which was overtaken by concern with the 'effects' of
film, linked to calls for censorship and moral panics rather than
to understanding the mental and behavioral world of the spectator.
Early cinema history has revealed the diversity of film-viewing
habits, while traditional 'box office' studies, which treated the
audience initially as a homogeneous market, have been replaced by
the study of individual consumers and their motivations. Latterly,
there has been a marked turn towards more sophisticated economic
and sociological analysis of attendance data. And as the film
experience fragments across multiple formats, the perceptual and
cognitive experience of the individual viewer (who is also an
auditor) has become increasingly accessible. With contributions
from Gregory Waller, John Sedgwick and Martin Barker, this work
spans the spectrum of contemporary audience studies, revealing work
being done on local, non-theatrical and live digital transmission
audiences, and on the relative attraction of large-scale, domestic
and mobile platforms.
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