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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
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The Fashion Business - Theory, Practice, Image (Hardcover, Illustrated Ed)
Loot Price: R4,235
Discovery Miles 42 350
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The Fashion Business - Theory, Practice, Image (Hardcover, Illustrated Ed)
Expected to ship within 12 - 19 working days
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It is commonly known that fashion is big business, yet given its
global significance, little has been written on the phenomenon of
the fashion system. Instead, books have tended to focus on dress
history, although recently the discipline has taken a more
theoretical turn, with a spate of books appearing that analyze the
underlying forces motivating fashion. This pioneering book unites
theory and practice to provide an integrated series of snapshots
taken from different perspectives of the fashion business in the
second half of the twentieth century. Featuring contributions by
leading experts in three main areas of important debate within the
industry - the theory and culture of fashion; design and industry;
and image and marketing - the book will be an essential reference
for students, practitioners and theoreticians. It addresses such
key issues as: the relationship between culture and clothing; the
intersection of fashion and modernity; the origins of glamour; the
role of creativity and the power of design; the chain store
challenge; the age of the thinking designer; retail concepts; and
minimalism in fashion. It is certain to be required reading on
fashion courses and in related disciplines, including media,
cultural and consumption studies.
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