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Tradition and Innovation in English Retailing, 1700 to 1850 - Narratives of Consumption (Hardcover, New Ed) Loot Price: R4,308
Discovery Miles 43 080
Tradition and Innovation in English Retailing, 1700 to 1850 - Narratives of Consumption (Hardcover, New Ed): Ian Mitchell

Tradition and Innovation in English Retailing, 1700 to 1850 - Narratives of Consumption (Hardcover, New Ed)

Ian Mitchell

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Loot Price R4,308 Discovery Miles 43 080 | Repayment Terms: R404 pm x 12*

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Three decades of research into retailing in England from the seventeenth to nineteenth centuries has established a seemingly clear narrative: fixed shops were widespread from an early date; 'modern' methods of retailing were common from at least the early eighteenth century; shopping was a skilled activity throughout the period; and consumers were increasingly part of - and aware of being part of - a polite and fashionable culture. All of this is true, but is it the only narrative? Research has shown that markets were still important well into the nineteenth century and small scale producer-retailers co-existed with modern warehouses. Many shops were not smart. The development of modern retailing therefore was a fractured and fragmented process. This book presents a reassessment of the standard view by challenging the usefulness of concepts like 'traditional' and 'modern', examining consumption and retailing as inextricably linked aspects of a single process, and by using the idea of narrative to discuss the roles and perceptions of the various actors in this process - such as retailers, shoppers/consumers, local authorities and commentators. The book is therefore structured around some of these competing narratives in order to provide a richer and more varied picture of consumption and retailing in provincial England.

General

Imprint: Ashgate Publishing Limited
Country of origin: United Kingdom
Release date: February 2014
First published: 2014
Authors: Ian Mitchell
Dimensions: 234 x 156 x 21mm (L x W x T)
Format: Hardcover
Pages: 240
Edition: New Ed
ISBN-13: 978-1-4094-4320-9
Categories: Books > Humanities > History > World history > 1500 to 1750
Books > Humanities > History > World history > 1750 to 1900
Books > Humanities > History > British & Irish history > General
Books > Humanities > History > History of specific subjects > Economic history
Books > History > British & Irish history > General
Books > History > History of specific subjects > Economic history
Books > History > World history > 1500 to 1750
Books > History > World history > 1750 to 1900
LSN: 1-4094-4320-5
Barcode: 9781409443209

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