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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
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Pilgrimage in the Marketplace (Paperback)
Loot Price: R1,375
Discovery Miles 13 750
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Pilgrimage in the Marketplace (Paperback)
Series: Routledge Studies in Pilgrimage, Religious Travel and Tourism
Expected to ship within 10 - 15 working days
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The study of pilgrimage often centres itself around miracles and
spontaneous populist activities. While some of these activities and
stories may play an important role in the emergence of potential
pilgrimage sites and in helping create wider interest in them, this
book demonstrates that the dynamics of the marketplace, including
marketing and promotional activities by priests and secular
interest groups, create the very consumerist markets through which
pilgrimages become established and successful - and through which
the 'sacred' as a category can be sustained. By drawing on examples
from several contexts, including Japan, India, China, Vietnam,
Europe, and the Muslim world, author Ian Reader evaluates how
pilgrimages may be invented, shaped, and promoted by various
interest groups. In so doing he draws attention to the competitive
nature of the pilgrimage market, revealing that there are
rivalries, borrowed ideas, and alliances with commercial and civil
agencies to promote pilgrimages. The importance of consumerism is
demonstrated, both in terms of consumer goods/souvenirs and
pilgrimage site selection, rather than the usual depictions of
consumerism as tawdry disjunctions on the 'sacred.' As such this
book reorients studies of pilgrimage by highlighting not just the
pilgrims who so often dominate the literature, but also the various
other interest groups and agencies without whom pilgrimage as a
phenomenon would not exist.
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