This volume takes up the challenge of surveying the present state
of a variety of approaches to the identification, analysis and
interpretation of metaphor across communication channels,
situational contexts, genres and social spheres. It reflects three
foremost trends of present metaphor research, namely the
communicative approach, the cognitive modelling approach and the
multimodality approach. These trends are considered as areas of
research emerging on the ground of the Conceptual Metaphor Theory,
initiated by Lakoff. The book intends to show their concomitances
as well as mark their diversifying paths. The aim is to bring about
and make apparent the many connections among assumingly different
trends stemming from CMT. Whereas discrepancies between
communicative and conceptual perspectives might seem irredeemable,
the book emphasizes and claims that the background framework of CMT
provides a solid foundation for collaboration and mutual influence.
Consequently, the analysis of metaphor usage in context may provide
insights for cognitive modelling proposals. The analysis of
cognitive configuration of conceptual domains may, in turn,
illuminate our understanding of communicative decisions in
discourse. The integration of multimodal metaphor analysis puts
forward the idea that diverse modal manifestations of metaphor
reveal the symbiosis between communicative and cognitive stances.
The various subject areas and methodologies illuminate the scene of
current research in the field. The poignant contributions open far
reaching avenues into the realm of human thought and discourse.
General
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