The Internationalization of US Franchising Systems (Hardcover)

This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.

General

Imprint:	Crc Press
Country of origin:	United States
Series:	Transnational Business and Corporate Culture
Release date:	September 1999
First published:	1999
Authors:	Ilan Alon
Dimensions:	216 x 138 x 13mm (L x W x T)
Format:	Hardcover
Pages:	110
ISBN-13:	978-0-8153-3387-6
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > General
LSN:	0-8153-3387-0
Barcode:	9780815333876

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!