In the last two decades especially, we have witnessed the rise
of celebrity forms of global humanitarianism and charity work,
spearheaded by entertainment stars, billionaires, and activist NGOs
(e.g. Bob Geldof, Bono, Angelina Jolie, Madonna, Bill Gates, George
Soros, Save Darfur, Medecins Sans Frontieres). This book examines
this new phenomenon, arguing that celebrity humanitarianism
legitimates, and indeed promotes, neoliberal capitalism and global
inequality.
Drawing on Slavoj i ek s work, the book argues how celebrity
humanitarianism, far from being altruistic, is significantly
contaminated and ideological: it is most often self-serving,
helping to promote institutional aggrandizement and the celebrity
brand; it advances consumerism and corporate capitalism, and
rationalizes the very global inequality it seeks to redress; it is
fundamentally depoliticizing, despite its pretensions to activism;
and it contributes to a postdemocratic political landscape, which
appears outwardly open and consensual, but is in fact managed by
unaccountable elites."
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