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Down and Out in the New Economy - How People Find (Hardcover)
Loot Price: R762
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Down and Out in the New Economy - How People Find (Hardcover)
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Finding a job used to be simple. You'd show up at an office and ask
for an application. A friend would mention a job in their
department. Or you'd see an ad in a newspaper and send in your
cover letter. Maybe you'd call the company a week later to check
in, but the basic approach was easy. And once you got a job, you
would stay often for decades. Now ...well, it's complicated. If you
want to have a shot at a good job, you need to have a robust
profile on LinkdIn. And an enticing personal brand. Or something
like that contemporary how-to books tend to offer contradictory
advice. But they agree on one thing: in today's economy, you can't
just be an employee looking to get hired you have to market
yourself as a business, one that can help another business achieve
its goals. That's a radical transformation in how we think about
work and employment, says Ilana Gershon. And with Down and Out in
the New Economy, she digs deep into that change and what it means,
not just for job seekers, but for businesses and our very culture.
In telling her story, Gershon covers all parts of the employment
spectrum: she interviews hiring managers about how they assess
candidates; attends personal branding seminars; talks with managers
at companies around the United States to suss out regional
differences like how Silicon Valley firms look askance at the
lengthier employment tenures of applicants from the Midwest. And
she finds that not everything has changed: though the technological
trappings may be glitzier, in a lot of cases, who you know remains
more important than what you know. Throughout, Gershon keeps her
eye on bigger questions, interested not in what lessons job-seekers
can take though there are plenty of those here but on what it means
to consider yourself a business. What does that blurring of
personal and vocational lives do to our sense of our selves, the
economy, our communities? Though it's often dressed up in the
language of liberation, is this approach actually disempowering
workers at the expense of corporations? Rich in the voices of
people deeply involved with all parts of the employment process,
Down and Out in the New Economy offers a snapshot of the quest for
work today and a pointed analysis of its larger meaning.
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