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The Industrialization of Creativity and Its Limits - Values, Politics and Lifestyles of Contemporary Cultural Economies (Hardcover, 1st ed. 2020)
Loot Price: R3,817
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The Industrialization of Creativity and Its Limits - Values, Politics and Lifestyles of Contemporary Cultural Economies (Hardcover, 1st ed. 2020)
Series: Science, Technology and Innovation Studies
Expected to ship within 12 - 17 working days
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Creativity loosely refers to activities in the visual arts, music,
design, film and performance that are primarily intended to produce
forms of affect and social meaning. Yet, over the last few decades,
creativity has also been explicitly mobilized by governments around
the world as a 'resource' for achieving economic growth. The
creative economy discourse emphasizes individuality, innovation,
self-fulfillment, career advancement and the idea of leading
exciting lives as remedies to social alienation. This book
critically assesses that discourse, and explores how political
shifts and new theoretical frameworks are affecting the creative
economy in various parts of the world at a time when creative
industries are becoming increasingly 'industrialized.' Further, it
highlights how work inequalities, oligopolistic strategies,
competitive logics and unsustainable models are inherent weaknesses
of the industrial model of creativity. The interdisciplinary
contributions presented here address the operationalization of
creative practices in a variety of geographical contexts, ranging
from the UK, France and Russia, to Greece, Argentina and Italy, and
examine issues concerning art biennials, museums, DIY cultures,
technologies, creative writing, copyright laws, ideological
formations, craft production and creative co-ops.
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