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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries
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Mobile Services Industries, Technologies, and Applications in the Global Economy (Hardcover, New)
Loot Price: R5,235
Discovery Miles 52 350
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Mobile Services Industries, Technologies, and Applications in the Global Economy (Hardcover, New)
Series: Advances in E-Business Research
Expected to ship within 10 - 15 working days
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As business paradigms shift from desktop-centric environments to
data-centric mobile environments, mobile services create numerous
new business opportunities. At the same time, these advances may
also challenge many of the basic premises of existing business
models. Mobile Services Industries, Technologies, and Applications
in the Global Economy fosters a scientific understanding of mobile
services, provides a timely publication of current research
efforts, and forecasts future trends in the mobile services
industry and its important role in the world economy. Written for
academics, researchers, government policymakers, and corporate
managers, this comprehensive volume will outline the great
potential for new business models and applications in mobile
commerce.
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