Supply chain management has become an important issuein any
business organization. Organizations arefacing increasing
competitive pressure with respectto prices, delivery, quality,
variety and innovationof products and services. In order to respond
tothese challenges, organizations require an integratedsupply
chain. The purpose of this research is topresent the relationship
between firm integration andsupply chain orientation. This study
also determineswhether supporting technology moderates
therelationship between internal and external firmintegration and
supply chain orientation.
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