The Art and Science of Entrepreneurship benefits from the many
years of experience of the author and many entrepreneurs in making
sense of how the traits and thinking preference of entrepreneurs
make them successful. By mapping his entrepreneurial journey and
relating practice to theory, the author draws useful lessons for
aspiring entrepreneurs. The author hopes that his experience will
inspire, guide and give confidence to aspiring entrepreneurs to
embark on their journey to develop their idea into a successful
start-up.
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