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Politisches Marketing in den Massenmedien (German, Paperback, 1997 ed.) Loot Price: R1,170
Discovery Miles 11 700
Repayment Terms: R110 pm x 12*
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Politisches Marketing in den Massenmedien (German, Paperback, 1997 ed.): Ines Dombrowski

Politisches Marketing in den Massenmedien (German, Paperback, 1997 ed.)

Ines Dombrowski

Series: Forschungsgruppe Konsum und Verhalten

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Loot Price R1,170 Discovery Miles 11 700 | Repayment Terms: R110 pm x 12*

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Die strategische Inszenierung von Politik in den Massenmedien ist ein alltagliches Phanomen. Politiker vermarkten sich und ihre Themen, um die Offentlichkeit in ihrem Sinne zu beeinflussen. Ines Dombrowski untersucht die angewandten Praktiken aus verhaltenswissenschaftlicher Sicht."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Forschungsgruppe Konsum und Verhalten
Release date: August 1997
First published: 1997
As told to: Ines Dombrowski
Dimensions: 210 x 148 x 16mm (L x W x T)
Format: Paperback
Pages: 274
Edition: 1997 ed.
ISBN-13: 978-3-8244-6572-9
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 3-8244-6572-8
Barcode: 9783824465729

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