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Books > Business & Economics > Business & management > Sales & marketing
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More Advertising Worldwide (Paperback, Softcover reprint of the original 1st ed. 2002)
Loot Price: R1,488
Discovery Miles 14 880
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More Advertising Worldwide (Paperback, Softcover reprint of the original 1st ed. 2002)
Expected to ship within 10 - 15 working days
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This book deals with all aspects of advertising in various
countries. It is a follow-up of Advertising Worldwide by the same
editor. The book covers: Bulgaria, China, Greece, Hong Kong,
Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain,
Switzerland, and the United Kingdom. It also contains a chapter on
intercultural management as well as a case study of Barclaycard
International. The authors are specialists from the respective
countries. From the reviews: " This reader is an absolute must for
all advertisers, agencies and students... " Werben und Verkaufen
(Issue 40/2001)
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