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Substitute for Power - Wartime British Propaganda to the Balkans, 1939-44 (Hardcover, New Ed)
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Substitute for Power - Wartime British Propaganda to the Balkans, 1939-44 (Hardcover, New Ed)
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The Second World War was waged across many fronts, economic,
political and cultural as well as military. As might be expected in
a conflict fuelled by ideology, the war of words and ideas played a
central role in the larger conflict. As this book shows, propaganda
- be it aimed at a sympathetic audience in enemy controlled lands,
or the hostile population itself - was regarded by all sides as a
fundamental part of the war effort, and one that received
increasing, and increasingly sophisticated, attention. Focussing on
the British propaganda effort directed towards the Balkans, the
book begins with an introductory chapter on British wartime
propaganda from both its home base and British-controlled Middle
East. This is followed by two thematically broad chapters, one on
British policy to the region, the other on evidence of a regional
approach - and common themes - of British propaganda to the Balkans
from the outbreak of the war to the German withdrawal. The
remaining chapters provide a series of case-studies relating to
British propaganda efforts directed towards the five pre-1939
states (except Turkey). These reveal much about Britain's overall
approach to propaganda, as well as showing how the British tailored
their efforts in response to supposed national characteristics of
these countries. By uncovering not only the organisational tangle,
the techniques and evolving aims of British wartime propaganda, but
also its relation to military strategy and diplomacy, the set of
beliefs about the region and its peoples, moral issues and planning
for the post-war period the book provides a fascinating insight
into the multiple meanings of propaganda and its effectiveness in
specific wartime situations.
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