This book is based on extensive field research conducted by the
investigators of Social Research Inc., interpreting the result of
over 13,000 individuals. Members of TV audiences were studied to
analyze their reactions to what TV offered them, in relation to
their age, sex, social class, and personal characteristics. This
information is here applied to understanding what television
programs, performers, and commercials--by general type and also
with illustrative case histories--are being watched.
This book on first publication in 1962 provided the first clear
image of the people in front of their TV sets, who they were, how
they differed from each other, their views on sex and violence,
boredom and enlightenment, taste and judgment. It tells us about
the audiences and our stereotypes and their response to the new
medium they could both see and hear. It destroys the myth of the
"mass audience" and replaces it with a scientifically derived
description of the many audiences for television, including its
protesters, its embracers, and its accommodators.
Programs looked at range from those still in production forty
years later--"The Price is Right"--to those in perpetual
rerun--"The Twilight Zone"---to those genres, like westerns, that
have all but disappeared, and those that still prosper, like soap
operas--in this case, "77 Sunset Strip." A section on performer
images and their symbolic meanings considers television personas
from Bob Hope through Walter Cronkite to Roy Rogers and Pat Boone.
The final section analyzes commercials both by type and by
placement and what audiences feel about them.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!