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Understanding Personalisation - New Aspects of Design and Consumption (Paperback)
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Understanding Personalisation - New Aspects of Design and Consumption (Paperback)
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Understanding Personalization: New Aspects of Design and
Consumption addresses the global phenomenon of personalization that
affects many aspects of everyday life. The book identifies the
dimensions of personalization and its typologies. Issues of
privacy, the ethics of design, and the designer/maker's control
versus the consumer's freedom are covered, along with sections on
digital personalization, advances in new media technologies and
software development, the way we communicate, our personal devices,
and the way personal data is stored and used. Other sections cover
the principles of personalization and changing patterns of
consumption and development in marketing that facilitate
individualized products and services. The book also assesses the
convergence of both producers and consumers towards the co-creation
of goods and services and the challenges surrounding
personalization, customization, and bespoke marketing in the
context of ownership and consumption.
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