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Prospects and Challenges of Community-Based Tourism and Changing Demographics (Hardcover)
Loot Price: R5,616
Discovery Miles 56 160
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Prospects and Challenges of Community-Based Tourism and Changing Demographics (Hardcover)
Series: e-Book Collection - Copyright 2022
Expected to ship within 12 - 17 working days
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The negative impacts associated with conventional tourism has
occasioned more sustainable forms of tourism including
community-based tourism (CBT). Among the benefits of CBT are the
improvement of rural economies, empowerment of the local community,
and poverty alleviation. In as much as CBT has been promoted as
being more beneficial to local communities, its implementation is
not without challenges. In the wake of the COVID-19 pandemic,
destination marketing organizations and managers of CBT projects
have to adopt different marketing strategies including shifting to
target new demographics in an effort to remain sustainable.
Prospects and Challenges of Community-Based Tourism and Changing
Demographics provides theoretical and empirical insights in the
prospects and challenges associated with CBT, critically examining
issues of structure, impact, management, marketing, support,
changing demographics, challenges, sustainability, and implications
for the future of CBT. It also highlights critical lessons and
trends in CBT from both established and new CBT initiatives to
inform the design, management, marketing, and sustainability of CBT
projects. This book will be a useful addition to the literature on
CBT with its coverage of topics such as conservation, cultural
tourism, and sustainable rural livelihoods. This book provides an
excellent resource for students, academicians, researchers, tourism
and hospitality practitioners, managers, destination managers,
stakeholders, tour operators, and policymakers.
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