There are many factors involve to create soft image of a country,
but one factor which countries are not considering as a part of
country's branding strategy is Corporate Social Responsibility. The
purpose of our thesis to focus on relationship between CSR and
country branding that how CSR helps to create soft image of a
country. We also investigated the case of Pakistan that how CSR can
play a role in branding Pakistan. As a result of our research we
presented a model of relationship between CSR and country branding
in general. Then we also presented a customize model for Pakistan.
We have interpreted and analyzed the collected data together with
the theories and thereafter drawn the conclusion that CSR is
successfully adopted by many countries but not considered as part
of country branding. As it is having vital role creating soft image
of a country by having positive impact on society and environment,
so it must be a part of country's branding program. To achieve this
target, close collaboration of government and corporate sector is
necessary.
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