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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Pragmatics
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Intercultural Pragmatics (Hardcover)
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Intercultural Pragmatics (Hardcover)
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Intercultural Pragmatics studies how language systems are used in
social encounters between speakers who have different first
languages and cultures, yet communicate in a common language. The
field first emerged in the early 21st century, joining two
seemingly antagonistic approaches to pragmatics research: the
cognitive-philosophical approach, which considers intention as an a
priori mental state of the speaker, and the
sociocultural-interactional approach, which considers it as a post
factum construct created by both speaker and hearer though
conversation. Istvan Kecskes, an early proponent of intercultural
pragmatics, was among the first to propose merging the two to form
the socio-cognitive approach now core to the field. In
Intercultural Pragmatics, the first book on the subject, Kecskes
establishes the foundations of the field, boldly combining the
pragmatic view of cooperation with the cognitive view of
egocentrism in order to incorporate emerging features of
communication. He argues that people cooperate by generating and
formulating intention that is relevant to the given actual
situational context. At the same time, however, because of their
egocentrism they activate the most salient information to their
attention in the construction and comprehension of utterances.
Within this approach, interlocutors are considered as social beings
searching for meaning with individual minds embedded in a
socio-cultural collectivity, and intention is a
cooperation-directed practice that is governed by relevance which
depends on actual situational experience. Intercultural pragmatics
is a rapidly-growing field, and the only subfield of pragmatics to
incorporate features of intercultural interaction into mainstream
pragmatics. This volume offers both a valuable synthesis of current
research and a new way to think about pragmatics.
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