Understanding how commercials are made is the key to doing it
right. This descriptive book is a step-by-step guide on the
mechanics of creating a commercial from a production perspective.
Making commercials on all types of budgets is addressed. There is
material describing the roles and dynamics of the key players: the
producer/director, agency, and client. This book outlines the
requirements of each group so that everyone can understand and
appreciate each other's needs.
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