TV Commercials: How to Make Them - or, How Big is the Boat? (Hardcover)

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2015
First published:	2005
Authors:	Ivan Cury
Dimensions:	235 x 191mm (L x W)
Format:	Hardcover
Pages:	242
ISBN-13:	978-1-138-13136-1
Categories:	Books > Arts & Architecture > Performing arts > Television Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General
LSN:	1-138-13136-9
Barcode:	9781138131361

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