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TV Commercials: How to Make Them - or, How Big is the Boat? (Hardcover) Loot Price: R4,482
Discovery Miles 44 820
Repayment Terms: R420 pm x 12*
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TV Commercials: How to Make Them - or, How Big is the Boat? (Hardcover): Ivan Cury

TV Commercials: How to Make Them - or, How Big is the Boat? (Hardcover)

Ivan Cury

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Loot Price R4,482 Discovery Miles 44 820 | Repayment Terms: R420 pm x 12*

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Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: December 2015
First published: 2005
Authors: Ivan Cury
Dimensions: 235 x 191mm (L x W)
Format: Hardcover
Pages: 242
ISBN-13: 978-1-138-13136-1
Categories: Books > Arts & Architecture > Performing arts > Television
Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General
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LSN: 1-138-13136-9
Barcode: 9781138131361

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