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TV Commercials: How to Make Them - or, How Big is the Boat? (Paperback) Loot Price: R1,723
Discovery Miles 17 230
Repayment Terms: R161 pm x 12*
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TV Commercials: How to Make Them - or, How Big is the Boat? (Paperback): Ivan Cury

TV Commercials: How to Make Them - or, How Big is the Boat? (Paperback)

Ivan Cury

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Loot Price R1,723 Discovery Miles 17 230 | Repayment Terms: R161 pm x 12*

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Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
* Learn to make more effective commercials on any budget
* A comprehensive guide to production techniques for making commercials
* Explains dynamics between client, agency, and producer

General

Imprint: Focal Press
Country of origin: United Kingdom
Release date: October 2004
First published: 2005
Authors: Ivan Cury
Dimensions: 235 x 191 x 13mm (L x W x T)
Format: Paperback
Pages: 246
ISBN-13: 978-0-240-80592-4
Categories: Books > Arts & Architecture > Performing arts > Television
Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General
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LSN: 0-240-80592-5
Barcode: 9780240805924

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