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Books > Arts & Architecture > Performing arts > Television

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TV Commercials: How to Make Them - or, How Big is the Boat? (Paperback) Loot Price: R1,828

Discovery Miles 18 280

Repayment Terms: R171 pm x 12*

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TV Commercials: How to Make Them - or, How Big is the Boat? (Paperback): Ivan Cury

TV Commercials: How to Make Them - or, How Big is the Boat? (Paperback)

Ivan Cury

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Loot Price R1,828 Discovery Miles 18 280 | Repayment Terms: R171 pm x 12*

Expected to ship within 12 - 19 working days

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Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
* Learn to make more effective commercials on any budget
* A comprehensive guide to production techniques for making commercials
* Explains dynamics between client, agency, and producer

General

Imprint:	Focal Press
Country of origin:	United Kingdom
Release date:	October 2004
First published:	2005
Authors:	Ivan Cury
Dimensions:	235 x 191 x 13mm (L x W x T)
Format:	Paperback
Pages:	246
ISBN-13:	978-0-240-80592-4
Categories:	Books > Arts & Architecture > Performing arts > Television Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General Promotions
LSN:	0-240-80592-5
Barcode:	9780240805924