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Economic Analysis of Music Copyright - Income, Media and Performances (Hardcover, 2010)
Loot Price: R3,138
Discovery Miles 31 380
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Economic Analysis of Music Copyright - Income, Media and Performances (Hardcover, 2010)
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Chris Anderson's initial `Long Tail' analysis was released in 2004
just as the wave of mergers and acquisitions was sweeping the music
publishing and radio industries. Music industry executives began
looking for Anderson's 'Long Tail' effect and with it the implied
redistribution of royalty income from popular songs to long dormant
and forgotten works in their catalogs. These music publishers had
hoped to further maximize the value of their copyright assets
(lyrics and melody) in their existing music catalogs as the sale of
compact disks diminished, and consumers switched their purchasing
and listening habits to new digital formats in music technology
such as the iPod. This book deals with the measurement of skewness,
heavy tails and asymmetry in performance royalty income data in the
music industry, an area that has received very little academic
attention for various reasons. For example, the pay packages,
including signing bonuses, of some `superstars' in the sports world
are often announced when they join a team. In the art world, the
value of an artist's work is sometimes revealed when the work is
sold at auction. The main reason it is difficult to study art and
culture from a royalty income perspective is that most of the
income data at the individual level is often proprietary, and
generally not made publicly available for economic analysis. As a
Senior Economist for the American Society of Composers, Authors,
and Publishers (ASCAP) using both internal and licensed external
proprietary data, the author found that the so-called `superstar
effects' are still present in performance royalty income. Success
is still concentrated on a relatively few copyright holders or
members who can be grouped into `heavy tails' of the empirical
income distribution in a departure from Anderson's `long tail'
analysis. This book is divided into two parts. The first part is a
general introduction to the many supply and demand economic factors
that are related to music performance royalty payments. The second
part is an applied econometrics section that provides modeling and
in-depth analysis of income data from a songwriter, music publisher
and blanket licensing perspective. In an era of declining income
from CD album sales, data collection, mining and analysis are
becoming increasingly important in terms of understanding the
listening, buying and music use habits of consumers. The economic
impact on songwriters, publishers, music listeners, and Performance
Rights Organizations (PROs) is discussed and future business models
are evaluated. The book will appeal to researchers and students in
cultural economics, media and statistics as well as general readers
and professionals in the music publishing industry.
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