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Persuasive Advertising - Evidence-based Principles (Hardcover) Loot Price: R3,074
Discovery Miles 30 740
Repayment Terms: R288 pm x 12*
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Persuasive Advertising - Evidence-based Principles (Hardcover): J. Armstrong

Persuasive Advertising - Evidence-based Principles (Hardcover)

J. Armstrong

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Loot Price R3,074 Discovery Miles 30 740 | Repayment Terms: R288 pm x 12*

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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: May 2010
First published: July 2010
Authors: J. Armstrong
Dimensions: 235 x 155 x 32mm (L x W x T)
Format: Hardcover
Pages: 388
ISBN-13: 978-1-4039-1343-2
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-4039-1343-9
Barcode: 9781403913432

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