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Books > Business & Economics > Business & management > International business

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International Strategic Marketing - A European Perspective (Hardcover) Loot Price: R5,298
Discovery Miles 52 980
Repayment Terms: R497 pm x 12*
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International Strategic Marketing - A European Perspective (Hardcover): J. B McCall, Marilyn Stone

International Strategic Marketing - A European Perspective (Hardcover)

J. B McCall, Marilyn Stone

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Loot Price R5,298 Discovery Miles 52 980 | Repayment Terms: R497 pm x 12*

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Contents:
1. Introduction to International Marketing 2. Framework for International Marketing 3. European Marketing 4. International Marketing Information Systems Development 5. International Product Development 6. Pricing in the International Environment 7. International Promotion 8. International Channels of Distribution 9. International Marketing Planning and Implementation 10. Conclusion

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: April 2004
First published: 2004
Authors: J. B McCall • Marilyn Stone
Dimensions: 246 x 189mm (L x W)
Format: Hardcover
Pages: 284
ISBN-13: 978-0-415-31416-9
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-415-31416-X
Barcode: 9780415314169

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