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Multimodality and Genre - A Foundation for the Systematic Analysis of Multimodal Documents (Hardcover, Special and Us) Loot Price: R2,675
Discovery Miles 26 750
Repayment Terms: R251 pm x 12*
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Multimodality and Genre - A Foundation for the Systematic Analysis of Multimodal Documents (Hardcover, Special and Us): J...

Multimodality and Genre - A Foundation for the Systematic Analysis of Multimodal Documents (Hardcover, Special and Us)

J Bateman

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Loot Price R2,675 Discovery Miles 26 750 | Repayment Terms: R251 pm x 12*

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"Analysing Multimodal Documents" presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: April 2008
First published: 2008
Authors: J Bateman
Dimensions: 216 x 140 x 28mm (L x W x T)
Format: Hardcover
Pages: 312
Edition: Special and Us
ISBN-13: 978-0-230-00256-2
Categories: Books > Language & Literature > Language & linguistics > Semantics (meaning) > General
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LSN: 0-230-00256-0
Barcode: 9780230002562

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