The internet is changing the rules of the game of love. In a world
where anything is possible, a potential date - whether it be a
one-night stand or the start of a more lasting relationship - can
be just a click away. Anyone looking for love online can throw off
their inhibitions and can say what they have never dared to before.
The internet revolution has ensured that online dating has now
become both widespread and commonplace. Online users can buy into
the consumerist illusion that they can choose a man or woman in the
same way that they would shop for groceries - this is the new
hypermarket of desire. Women in particular can enjoy a new sexual
assertiveness. Where once they might have looked for an emotional
attachment, they are now demanding simply the right to have a good
time.
However, love cannot be reduced to such simple terms. The
apparently risk-free world of online dating is at odds with love in
real life, which has its own demands and expectations. You cannot
introduce another person into your life and expect everything to
remain the same. Human beings have a way of turning your life
upside down.
In this compelling book, Jean-Claude Kaufmann navigates this new
emotional world and explores the tensions between sex and love,
instant gratification and enduring commitment.
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