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Marketing Public Transit - A Strategic Approach (Hardcover) Loot Price: R2,771
Discovery Miles 27 710
Repayment Terms: R260 pm x 12*
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Marketing Public Transit - A Strategic Approach (Hardcover): J. E. Bateson, George S. Day, Gordon Lewin, Chris Lovelock, Steven...

Marketing Public Transit - A Strategic Approach (Hardcover)

J. E. Bateson, George S. Day, Gordon Lewin, Chris Lovelock, Steven Permut

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Loot Price R2,771 Discovery Miles 27 710 | Repayment Terms: R260 pm x 12*

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"Marketing Public Transit" provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: November 1987
First published: November 1987
Authors: J. E. Bateson • George S. Day • Gordon Lewin • Chris Lovelock • Steven Permut
Dimensions: 240 x 150mm (L x W)
Format: Hardcover
Pages: 238
ISBN-13: 978-0-275-92499-7
Categories: Books > Business & Economics > Industry & industrial studies > Transport industries > General
LSN: 0-275-92499-8
Barcode: 9780275924997

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