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User Tested: How the World's Top Companies Use Hum an Insight to Create Great Experiences (Hardcover)
Loot Price: R523
Discovery Miles 5 230
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User Tested: How the World's Top Companies Use Hum an Insight to Create Great Experiences (Hardcover)
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Loot Price R523
Discovery Miles 5 230
Expected to ship within 12 - 17 working days
|
An insightful discussion and practical guide on how to put
customers back into the center of your business model With so many
digital experiences touching our lives--and businesses--it's
understandable to feel like you're drowning in data. There's a
dashboard or chart for just about everything, but data alone can't
help you understand and empathize with your customers. No amount of
it will take you inside their heads, help you see the world through
their eyes, or let you experience what it's really like to be your
customer. Only human insight from real people can do that. User
Tested gives both individual contributors and executives an
approachable, pragmatic playbook for stepping beyond standard
business metrics and infusing real human insight into every
business decision, design, and experience. In this book, you'll:
Learn how businesses became obsessed with data--but disconnected
from their customers--and why that's not sustainable Get the basics
about how to capture human insight through user testing, including
how to find the right people, ask the right questions, and make
sense of and act on all the insights you uncover Dive into a
detailed playbook that shares real-world examples of how you can
collect and scale human insight across the teams in your
organization--from marketing to product, and beyond Learn how to
evangelize the power of human insight throughout your organization,
so every department can create a culture of customer empathy and
share a firsthand understanding of customer needs Find out how
companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre
Dame's IDEA Center solidly connect with and elicit meaningful
feedback from customers in friendlier, faster, and more direct ways
Perfect for any industry, User Tested: How the World's Top
Companies Use Human Insight to Create Great Experiences was
co-authored by the chief insights officer and the CEO of
UserTesting--a SaaS company fundamentally changing the way both B2B
and consumer brands find out what real people think and feel. The
book reflects the authors' commitment to helping you position the
customer squarely in the center of your business model by weaving
their true voices throughout your company's decision making.
General
Imprint: |
John Wiley & Sons
|
Country of origin: |
United States |
Release date: |
April 2022 |
First published: |
2022 |
Authors: |
J. Estes
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Dimensions: |
237 x 156 x 24mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
240 |
ISBN-13: |
978-1-119-84463-1 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
1-119-84463-0 |
Barcode: |
9781119844631 |
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