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Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides

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Writing Copy for Dummies (Paperback) Loot Price: R594
Discovery Miles 5 940
You Save: R52 (8%)
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Writing Copy for Dummies (Paperback)

J. Kranz

Series: For Dummies Series

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List price R646 Loot Price R594 Discovery Miles 5 940 You Save R52 (8%)

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Tips on writing to consumers and business-to-business
Create captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

General

Imprint: Hungry Minds Inc,U.S.
Country of origin: United States
Series: For Dummies Series
Release date: October 2004
First published: October 2004
Authors: J. Kranz
Dimensions: 235 x 185 x 20mm (L x W x T)
Format: Paperback
Pages: 362
ISBN-13: 978-0-7645-6969-2
Categories: Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General
Books > Promotion > For Dummies > Language
LSN: 0-7645-6969-4
Barcode: 9780764569692

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