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Books > Social sciences > Psychology > Criminal or forensic psychology
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The Psychology Behind Trademark Infringement and Counterfeiting (Paperback)
Loot Price: R1,523
Discovery Miles 15 230
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The Psychology Behind Trademark Infringement and Counterfeiting (Paperback)
Expected to ship within 10 - 15 working days
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As those involved in commerce are aware, preventing competitors and
others from imitating successful brands is a difficult and costly
task. This book serves to inform the reader concerning complexities
of the issues of brand imitation, integrating the disciplines of
psychology, business, and law to the area of trademark infringement
and counterfeiting. Principles and theories from psychology and how
they are relevant to consumers' perceptions in the marketplace are
used to explain why competitors steal the intellectual property of
another company or entity.
The possibility of brand imitation or counterfeiting should be
contemplated in designing new products or brand packaging, just as
it is in the printing of currency. It is the intent of "The
Psychology Behind Trademark Infringement and Counterfeiting "to
provide those involved in commerce with some understanding, some
ideas, and perhaps some strategy for building differentiated brands
that are easy to protect.
Brand managers, expert witnesses to trademark cases, intellectual
property lawyers, and academics of consumer behavior and marketing
will find this book useful to understanding consumer motives and
processes of trademark infringement and counterfeiting. It could be
used as a textbook in courses on marketing.
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