Teaches managers and leaders to cut through the static and hone
their focusing skills In the current digital age, it is becoming
increasingly more difficult to stay focused. Smartphones, tablets,
smart watches, and other devices constantly vie for our attention.
In both business and life, we are constantly bombarded with tweets,
likes, mentions, and a constant stream of information. The
inability to pay attention impacts learning, parenting,
prioritizing, and leading. Not surprisingly, attention spans have
gotten shorter. Already being pulled in a dozen directions every
minute, managers and business leaders often struggle to address
important issues and focus on everything that needs attention.
Noise: Living and Leading When Nobody Can Focus teaches managers
and leaders how to help themselves and others sharpen their
focusing skills. In this follow-up to his first book Brief--the
proven, step-by-step approach to clear, concise, and effective
communication--author Joseph McCormack helps readers cut through
the static and devote their attention to what is important. This
engaging, informative book will help you: Apply effective,
real-world techniques to hone your focus and reduce interference
Learn the lessons taught to organizations such as Harley-Davidson,
BMO Harris Bank, MasterCard, and the US Army Understand how modern
technology can actually strengthen your focus if used correctly
Avoid becoming a casualty of "weapons of mass distraction" Noise:
Living and Leading When Nobody Can Focus is a valuable resource for
leaders and managers seeking to develop laser-sharp focus and apply
it to everything you do.
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