Our interactive world can take a creative product, such as a
Hollywood film, Bollywood song, or Latin American telenovela, and
transform it into a source of cultural anxiety. What does this
artwork say about the artist or the world she works in? How will
these artworks evolve in the global market? Film, music,
television, and the performing arts enter the same networks of
exchange as other industries, and the anxiety they produce informs
a fascinating area of study for art, culture, and global politics.
Focusing on the confrontation between global politics and symbolic
creative expression, J. P. Singh shows how, by integrating
themselves into international markets, entertainment industries
give rise to far-reaching cultural anxieties and politics. With
examples from Hollywood, Bollywood, French grand opera, Latin
American television, West African music, postcolonial literature,
and even the Thai sex trade, Singh cites not only the attempt to
address cultural discomfort but also the effort to deny
entertainment acts as cultural. He connects creative expression to
clashes between national identities, and he details the effect of
cultural policies, such as institutional patronage and economic
incentives, on the making and incorporation of art into the global
market. Ultimately, Singh shows how these issues affect the debates
on cultural trade being waged by the World Trade Organization,
UNESCO, and the developing world.
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