Small Business Management - Launching & Growing Entrepreneurial Ventures (Paperback, 20th edition)

Discover the keys to small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E. This best-selling book provides practical concepts, entrepreneurial insights and complete resources that are valuable now and throughout your management ventures. This edition guides you through the full business cycle, from how to start and manage to growing and harvesting a business. Current coverage offers innovative tools and unforgettable examples, cases and activities to sharpen skills. You take the role of decision-maker as you apply what you've learned to current challenges in today's small businesses. Revisions address the gig economy while expanded coverage of the business plan highlights the Business Model Canvas. Updated, clear explanations of financial statements focus on the needs of small business owners. MindTap digital resources and LivePlan business plan software are also available with more tools for business success.

General

Imprint:	South-Western College Publishing
Country of origin:	United States
Release date:	December 2022
First published:	2023
Authors:	J. Petty • Justin Longenecker • Leslie Palich • Frank Hoy
Dimensions:	217 x 274 x 34mm (L x W x T)
Format:	Paperback
Pages:	608
Edition:	20th edition
ISBN-13:	978-0-357-71880-3
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	0-357-71880-1
Barcode:	9780357718803

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