Books > Social sciences > Psychology > Social, group or collective psychology
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Attitudes and Decisions (Hardcover)
Loot Price: R4,270
Discovery Miles 42 700
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Attitudes and Decisions (Hardcover)
Series: Psychology Revivals
Expected to ship within 12 - 17 working days
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The concept of attitude has long been a central part of social
psychological theories. It is important in other disciplines too,
such as economics, business studies, politics and sociology.
Originally published in 1988, the authors of this text show how
attitudes and motives are crucial in human decision-making, and
explore the relationship between them. They look closely at the
real context of people's attitudes and behaviour, pointing out that
attitudes are both a social product and an intrinsic part of social
action. The authors show that theories of judgment, attitudes,
attribution and decision-making can make important contributions to
social issues such as the employment of nuclear energy, the storage
of nuclear waste, health behaviour and medical decision-making.
They emphasize that social psychology is relevant to a wide variety
of social issues, deriving from the theoretical and distinctive
methods that social psychology has developed.
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