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The Barclays Guide to Franchising for the Small Business (Paperback)
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The Barclays Guide to Franchising for the Small Business (Paperback)
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Franchising is one of the most popular ways of starting or
expanding a business. Although fraught with problems -- large
initial outlay, unsocial hours, lack of control -- it can be highly
profitable. The Barclays Guide to Franchising for the Small
Business has been written with the specific aim of providing advice
to business people who may be considering franchising as a means of
expansion as well as to those who are looking to take up a
franchise as an entry point into business. It examines the vast
range of businesses that can be franchised, from hamburgers to
computers, and outlines the comparative strengths and weaknesses of
franchising from the viewpoints of all parties. It defines the
steps involved and the franchise. It examines the processes
involved in setting up as a franchisor, from market testing through
to the final business product and explains the relationship between
franchisee and franchisor in an extremely useful sample legal
contract. Smith and Stanworth are a uniquely well--qualified team,
boastin both a first--class research record and experience of
running a franchise which is one of the eight founder members of
the British Franchise Association. The Barclays Guide to
Franchising for the Small Business is an invaluable guide to the
opportunities and potential pitfalls associated with this extremely
popular form of business.
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