Advertising, Literature and Print Culture in Ireland, 1891-1922 (Hardcover)

This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Fein and the Irish Free State.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	September 2012
First published:	2012
Authors:	J. Strachan • C. Nally
Dimensions:	216 x 140 x 23mm (L x W x T)
Format:	Hardcover
Pages:	310
ISBN-13:	978-0-230-29873-6
Categories:	Books > Language & Literature > Literature: history & criticism > Literary studies > 19th century Books > Language & Literature > Literature: history & criticism > Literary studies > From 1900 Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	0-230-29873-7
Barcode:	9780230298736

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!