Books > Reference & Interdisciplinary > Communication studies > Media studies
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Thinking. The Heart of the Media (Hardcover, New edition)
Loot Price: R1,028
Discovery Miles 10 280
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Thinking. The Heart of the Media (Hardcover, New edition)
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In a unique, and at times highly polemical way, the author
demonstrates how the media generally influences thinking and what
kind of content they put into peoples' heads. He aims to encourage
a better understanding of oneself, one's environment, and the world
but above all, a better understanding of freedom, the condition of
democracy - or dictatorship. This is probably the first book in the
media and communication studies which, through scientific
provocation, makes the readers delve deeply into their
intelligence, teaches them how to use it, and allows them to decide
whether they have a weak, average, or insightful mind. The book
sets one of the most important trends: it tells how the media think
and how they shape their audiences.
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