Brand Metrics - Measuring Brand Efficacy along the Customer Journey (Hardcover)

* Gathers a set of 30 key metrics to measure brand effectiveness along the customer journey * Follows a clear and logical structure for easy reference. Each metric discussed is defined and explained, the author shows how and when to use the metric and what its limitations might be, and presents examples and case studies of how it has been used * Designed to work alongside Brand Management textbooks, providing a more in-depth and practical analysis of brand efficacy

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	September 2021
First published:	2022
Authors:	Jacek Kall
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	142
ISBN-13:	978-0-367-76503-3
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	0-367-76503-9
Barcode:	9780367765033

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