Jack Pun's book offers up the latest research in a variety of
health communication settings to highlight the cultural differences
between the East and the West. It focuses on the various clinical
strands in health communication such as doctor-patient
interactions, nurse handover, and cross-disciplinary communication
to provide a broad, comprehensive overview of the complexity and
heterogeneity of health communication in the Chinese context, which
is gradually moving beyond a preference for Western-based models to
one that considers the local culture in understanding and
interpreting medical encounters. The content highlights the
cultural difference between the East and the West, and focuses on
how traditional Chinese values underpin the nature of clinical
communication in various clinical settings and how Chinese patients
and practitioners conduct themselves during medical encounters. The
book also covers various topics that are unique to Chinese contexts
such as the use of traditional Chinese medicine in primary care,
and how clinicians translate Western models of communication when
working in Chinese contexts with Chinese patients. This volume will
appeal to researchers working in health communication in both the
East and West as well as clinicians interested in understanding
what makes effective communication with multicultural patient
cohorts.
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