0
Your cart

Your cart is empty

Books > Social sciences > Sociology, social studies

Buy Now

The Dynamics of Advertising (Paperback) Loot Price: R1,835
Discovery Miles 18 350
The Dynamics of Advertising (Paperback): Jackie Botterill, Iain MacRury, Barry Richards

The Dynamics of Advertising (Paperback)

Jackie Botterill, Iain MacRury, Barry Richards

 (sign in to rate)
Loot Price R1,835 Discovery Miles 18 350 | Repayment Terms: R172 pm x 12*

Bookmark and Share

Expected to ship within 12 - 19 working days

This study serves three major aims: the first is to provide a thorough and critical review of the now extensive literature on advertising in sociology and cultural studies; the second is to present the major results of research conducted by the authors at the Centre for Advertising Studies at the University of East London, in which changes in advertisment content over the last 50 years have been analyzed; the third aim is to develop a method for the psychosocial study of all forms of public communication, and of other aspects of everyday life, which brings together an understanding of contemporary cultural change with a sensitivity to the profound forces at work within the individual. The authors suggest that advertisements, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Trends in advertisement content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: November 2000
First published: 2000
Authors: Jackie Botterill • Iain MacRury • Barry Richards
Dimensions: 234 x 156 x 0mm (L x W x T)
Format: Paperback
Pages: 296
ISBN-13: 978-90-5823-085-0
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Sociology, social studies > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Promotions
LSN: 90-5823-085-6
Barcode: 9789058230850

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Behind Prison Walls - Unlocking a Safer…
Edwin Cameron, Rebecca Gore, … Paperback R350 R310 Discovery Miles 3 100
Eight Days In July - Inside The Zuma…
Qaanitah Hunter, Kaveel Singh, … Paperback  (1)
R360 R337 Discovery Miles 3 370
Waterboy - Making Sense Of My Son's…
Glynis Horning Paperback R320 R295 Discovery Miles 2 950
Better Choices - Ensuring South Africa's…
Greg Mills, Mcebisi Jonas, … Paperback R350 R317 Discovery Miles 3 170
Stellenbosch: Murder Town - Two Decades…
Julian Jansen Paperback R360 R337 Discovery Miles 3 370
Imtiaz Sooliman And The Gift Of The…
Shafiq Morton Paperback  (1)
R360 R332 Discovery Miles 3 320
Expensive Poverty - Why Aid Fails And…
Greg Mills Paperback R360 R326 Discovery Miles 3 260
Sabotage - Eskom Under Siege
Kyle Cowan Paperback  (2)
R340 R314 Discovery Miles 3 140
Bloed, Dunner as Water - Suid-Afrika se…
Charne Kemp Paperback R350 R328 Discovery Miles 3 280
A History Of South Africa - From The…
Fransjohan Pretorius Paperback R765 Discovery Miles 7 650
A Tango With Death - Tolletjie Botha And…
Giancarlo Coccia Paperback R339 Discovery Miles 3 390
Falling Monuments, Reluctant Ruins - The…
Hilton Judin Paperback R395 R365 Discovery Miles 3 650

See more

Partners