". . . An essential, unique, and thoroughly 'user friendly'
instructional reference and guide that should be an integral part
of every author and every publisher's professional book marketing
plan instructional reference collection." - Midwest Book Review
Metadata Essentials: Proven Techniques for Book Marketing and
Discovery provides clear and easy-to-implement recommendations so
you can focus your efforts on the industry's most relevant
metadata. Based on direct feedback from retailers and librarians,
Metadata Essentials unlocks insights into the value and real-life
uses of the metadata you spend so many precious hours editing and
curating. Because it does matter. Enhance the metadata that yields
proven results Boost title discovery Increase online conversion
rates Save time and money
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