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Television and the Second Screen - Interactive TV in the age of social participation (Paperback)
Loot Price: R1,171
Discovery Miles 11 710
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Television and the Second Screen - Interactive TV in the age of social participation (Paperback)
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Television is changing almost beyond recognition. In the battle for
consumers, social media sites, smart phones and tablets have become
rivals to traditional linear TV. However, audiences and producers
are also embracing mobile platforms to enhance TV viewing itself.
This book examines the emerging phenomenon of the second screen:
where users are increasingly engaging with content on two screens
concurrently. The practice is transforming television into an
interactive, participatory and social experience. James Blake
examines interactive television from three crucial angles: audience
motivation and agency, advances in TV production and the
monetisation of second screen content. He also tracks its evolution
by bringing together interviews with more than 25 television
industry professionals - across the major UK channels - including
commissioning editors, digital directors, producers and advertising
executives. These reveal the successes and failures of recent
experiments and the innovations in second screen projects. As the
second screen becomes second nature for viewers and producers, the
risks and opportunities for the future of television are slowly
beginning to emerge. Television and the Second Screen will offer
students and scholars of television theory, industry professionals
and anyone with an abiding interest in television and technology,
an accessible and illuminating guide to this important cultural
shift.
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