This is a book by an experienced small business merchant of more
than 60 years, in which he addresses the problems faced by today's
declining American economy and presents solutions available through
a renewed and strengthened small business sector. His thesis is
that the quantity discount (QD) movement among mass merchandisers
has destroyed too many small businesses and that a more favorable
environment for small business in general could well bring back the
vibrancy of the entire economy. He provides a plan, centered around
a one price wholesale purchase policy, for accomplishing this.
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