C-level executives down to front line supervisors often wrestle
with how to tackle the issues, dilemmas and problems that face
them. Most strive to influence visible behaviour with rewards and
punishments. Fewer use logic and evidence in the attempt to
influence others. Far fewer understand that our semi-conscious or
pre-conscious Values, Assumptions, Beliefs and Expectations about
the way the world is or in their minds should be (VABEs) "trump"
solid evidence and rewards in the way people make big, even life
changing, decisions. People by the billions worldwide decide in
favor of their VABEs over rewards/punishments and evidence.
General
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