Digitally-enabled generative organizational processes (such as
product design and development) change frequently and vary greatly
within and between companies, and over time, making them difficult
to understand and manage. These kinds of generative processes can
be viewed as sets of organizational routines afforded by
technology, which in this thesis are commonly labeled as
"sociomaterial routines." To further complicate sense-making of
such processes for scholars and practitioners, digital innovations
continue to alter the form of sociomaterial routines through the
simultaneous consolidation of tasks and expansion of capabilities,
and thus provide means to both increase and decrease complexity and
variety in organizations. This complex dynamic of sociomaterial
routines offers a tantalizing, yet heretofore elusive, opportunity
to explore the effects digitalization and process structure have on
process variety.
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