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Avatars of the Word - From Papyrus to Cyberspace (Paperback, Revised)
Loot Price: R702
Discovery Miles 7 020
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Avatars of the Word - From Papyrus to Cyberspace (Paperback, Revised)
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Total price: R722
Discovery Miles: 7 220
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The written word has been a central bearer of culture since
antiquity. But its position is now being challenged by the powerful
media of electronic communication. In this penetrating and witty
book James O'Donnell takes a reading on the promise and the threat
of electronic technology for our literate future. In Avatars of the
Word O'Donnell reinterprets today's communication revolution
through a series of refracted comparisons with earlier
revolutionary periods: the transition from oral to written culture,
from the papyrus scroll to the codex, from copied manuscript to
print. His engaging portrayals of these analogous epochal moments
suggest that our steps into cyberspace are not as radical as we
might think. Observing how technologies of the word have affected
the shaping of culture in the past, and how technological
transformation has been managed, we regain models that can help us
navigate the electronic transformation now underway. Concluding
with a focus on the need to rethink the modern university,
O'Donnell specifically addresses learning and teaching in the
humanities, proposing ways to seek the greatest benefit from
electronic technologies while steering clear of their potential
pitfalls.
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