The President of Williams College faces a firestorm for not
allowing the women's lacrosse team to postpone exams to attend the
playoffs. The University of Michigan loses $2.8 million on
athletics despite averaging 110,000 fans at each home football
game. Schools across the country struggle with the tradeoffs
involved with recruiting athletes and updating facilities for
dozens of varsity sports. Does increasing intensification of
college sports support or detract from higher education's core
mission?
James Shulman and William Bowen introduce facts into a terrain
overrun by emotions and enduring myths. Using the same database
that informed "The Shape of the River," the authors analyze data on
90,000 students who attended thirty selective colleges and
universities in the 1950s, 1970s, and 1990s. Drawing also on
historical research and new information on giving and spending, the
authors demonstrate how athletics influence the class composition
and campus ethos of selective schools, as well as the messages that
these institutions send to prospective students, their parents, and
society at large.
Shulman and Bowen show that athletic programs raise even more
difficult questions of educational policy for small private
colleges and highly selective universities than they do for
big-time scholarship-granting schools. They discover that today's
athletes, more so than their predecessors, enter college less
academically well-prepared and with different goals and values than
their classmates--differences that lead to different lives. They
reveal that gender equity efforts have wrought large, sometimes
unanticipated changes. And they show that the alumni appetite for
winning teams is not--as schools often assume--insatiable. If a
culprit emerges, it is the unquestioned spread of a changed
athletic culture through the emulation of highly publicized teams
by low-profile sports, of men's programs by women's, and of
athletic powerhouses by small colleges.
Shulman and Bowen celebrate the benefits of collegiate sports,
while identifying the subtle ways in which athletic intensification
can pull even prestigious institutions from their missions. By
examining how athletes and other graduates view The Game of
Life--and how colleges shape society's view of what its rules
should be--Bowen and Shulman go far beyond sports. They tell us
about higher education today: the ways in which colleges set
policies, reinforce or neglect their core mission, and send signals
about what matters.
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