This book will provide a practical overview of how digital content,
social media and search engine optimization work together in
driving website traffic and sales leads. The goal of the book is to
educate readers on the new mindset and social technologies required
to drive this traffic in a timely and non-intrusive way. Readers
will benefit from a comprehensive but succinct overview of how
social networking; search friendly blogging, trustworthy content,
contextually targeted online campaigns and mobile marketing
techniques are transforming companies that embrace inbound
marketing. Targeted for business professionals and students that
are saturated with social technology updates, the book offers a
more strategic orientation to these subjects as they relate to
sales nurturing and thought leadership. And unlike books that cover
social media one platform or technology at a time, this book is
organized for readers to master elements of strategy in the order
of their implementation. In so doing, it will help order the steps
of professionals in the midst of launching new digital marketing
initiatives as well as students tasked with completing social media
marketing plans.
General
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